Post by Bonobo on May 30, 2011 19:03:11 GMT 1
Every nation cherishes some myths about their uniqueness. Poles are not an exception, they are even a blatant example of a nation which is obsessed with self-generated myths.
1. Myth about the popularity of Polish vodka
Polish vodka weak brand globally
23.05.2011
Contrary to perceptions at home, Polish vodka is far from being a brand leader on the global spirit market.
According to Impact Databank’s Top 100 Premium Spirits list, Sobieski (Belvedere Group ) was the strongest Polish brand globally in 2010 in terms of volume of sales.
Wyborowa, made by the Pernod Ricard Group, occupies a lowly 57th place.
Smirnoff remains the world’s number one premium spirit by volume and Johnnie Walker remains the world’s number one spirit by value, according to Impact Databank.
1. Myth about the popularity of Polish vodka
Polish vodka weak brand globally
23.05.2011
Contrary to perceptions at home, Polish vodka is far from being a brand leader on the global spirit market.
According to Impact Databank’s Top 100 Premium Spirits list, Sobieski (Belvedere Group ) was the strongest Polish brand globally in 2010 in terms of volume of sales.
Wyborowa, made by the Pernod Ricard Group, occupies a lowly 57th place.
Smirnoff remains the world’s number one premium spirit by volume and Johnnie Walker remains the world’s number one spirit by value, according to Impact Databank.