Polish boycott of companies which remain in Russia

[Bonobo]

Most Western and European companies have suspended their activity or completely withdrawn from Russia.

Some haven`t.

Here they are:

3 chain retailers from France: Auchan, Leroy Merlin, Decathlon.

[Bonobo]

Activists organise protest campaigns against companies which still haven`t withdrawn from Russia. I also stopped buying there.

[Bonobo]

Boycott of Winiary mayonnaise in Poland. Nestle decision effect
April 14, 2022 Business 0 Views


After the Russian invasion of Ukraine, some companies faced a difficult business and moral choice, whether to quickly withdraw from the attacker’s country or hope that customers would somehow swallow it. The Swiss group Nestle was also one of the best-known brands.


Customers remember the delay, even the limitation of activity, which can be seen on the Polish market. During the Easter season, mayonnaise is one of the main products on the Vistula tables. And Nestlé owns one of the main players – Winiary. Half-heartedly, half-heartedly, Poles are mainly divided into two “tribes” – supporters of Winiary and Kielecki mayonnaise. This is confirmed, among other things, by the research of the company SentiOne, to which the portal wirtualnemedia.pl refers.

“The dispute between supporters of Kielecki mayonnaise and decorative Winiary mayonnaise has been going on for a long time, and so far the number of statements about it has been roughly evenly distributed“- we read.

However, things have changed in this respect since Russia attacked Ukraine. Currently 62 percent mayonnaise discussions online concern Winiary Mayonnaise and 33 Kielecki. More important, however, is the context.

“As is the case on the Internet – negative content spreads much faster and generates much greater reach than positive content. As a rule, information about an image crisis reaches a much larger number of recipients than the planned marketing measures. It was the same here. In terms of the number of mentions and their reach, Winiary is currently the most popular mayonnaise on the Polish Internet, but most of the statements are negative. – says Agnieszka Uba, head of product marketing at SentiOne, about the portal.

It’s a long way from online declarations to an outright boycott, but in this case companies should take the risk into account. The Auchan chain, for example, felt this and also decided to remain in Russia. According to the PanParagon app, sales at stores fell after the invasion.