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Post by Bonobo on May 30, 2011 19:03:11 GMT 1
Every nation cherishes some myths about their uniqueness. Poles are not an exception, they are even a blatant example of a nation which is obsessed with self-generated myths.
1. Myth about the popularity of Polish vodka
Polish vodka weak brand globally 23.05.2011 Contrary to perceptions at home, Polish vodka is far from being a brand leader on the global spirit market.
According to Impact Databank’s Top 100 Premium Spirits list, Sobieski (Belvedere Group ) was the strongest Polish brand globally in 2010 in terms of volume of sales.
Wyborowa, made by the Pernod Ricard Group, occupies a lowly 57th place.
Smirnoff remains the world’s number one premium spirit by volume and Johnnie Walker remains the world’s number one spirit by value, according to Impact Databank.
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